means making choices about what to do and, more importantly,
what not to do.
helped a leading food-service provider achieve double-digit
growth rates by focusing its sales and marketing resources
on two market segments where its product had a genuine competitive
advantage. Activities in pursuit of other segments with less
potential were discontinued, so the company saved money, realizing
additional profits while increasing sales overall.
Industries are changing faster than ever. And what worked in the past may no longer be effective in the future. New challenges can arise from a number of different sources; new competitors, new technologies, or simply changes in customer demands. New opportunities also arise from these shifts. Creating and sustaining a competitive advantage is as critical now as it has ever been.
Horwitz & Company LLC works closely with CEOs and senior management teams to develop strategic plans to improve business performance and create long-term growth. We use a rigorous process utilizing research and analysis approaches that have been refined through years of successful engagements with leading companies. This isn’t a lofty, theoretical process to create a fancy document that sits on a shelf, however. The analysis provides a strong foundation for identifying the key issues on which to focus, and this enables us to develop effective and actionable plans that our clients can successfully implement.
Having a great strategy is not enough by itself. A good strategic plan should be a guide for important decisions, which is more likely to be the result when you particpated in the analysis behind the plan. Strategy means making choices – about what to do and, more importantly, what not to do. Understanding the critical assumptions behind the strategy helps build in flexibility to make mid-course corrections if the industry or competitive forces shift over time.
We work closely with the senior management team to leverage the knowledge, experience and culture that exists within the company while injecting an objective, external perspective. More importantly, by working closely with the management team, the plan that results is a practical and actionable plan that is understood by the management team, and therefore more likely to be successfully executed.
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