New product launches and strategic due diligence

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New product introduction

Horwitz & Company developed a strategic co-marketing and channel partnership plan to launch a new product line for a leading consumer lock company seeking to extend its brand into an entirely new market segment. We identified potential partners who could provide needed channel access, and contacted the preferred companies to assess their interest and initiate discussions. The resulting co-marketed product launch led to rapid distribution of the new product line into the office supply and computer channels. The resulting company growth driven by the new product line helped the company position itself for a successful acquisition by a leading global corporation.

New product launch plan

This client had developed its first consumer product offering leveraging its unique wireless technology chip. We identified the key customer benefits to emphasize for the launch of this new product line, and identified the optimum consumer channels to target. We focused the company's efforts on key benefits, selling points and priority target prospects as we developed the plan for a successful product launch.

Assessment of prospective acquisition targets

We analyzed the feasibility and attractiveness of several new market segments for a major consumer collectibles marketer seeking accelerated growth. We assessed the potential size and strategic fit of several target companies and segments to help focus its negotiations and establish potential strategic value.

Assessment of market potential

We assessed the suitability of the company's product line for broader retail distribution for this manufacturer of high-end optical products, and identified some prospective partners for a test launch. More importantly, based on our assessment of the market potential for their products in this channel, we ultimately recommended the company not launch the line to general and mass merchandise channels — saving it from making extensive investments in pursuit of a channel that was not a strong fit for its positioning.

Examples of Strategic plans and marketing plans...

Examples of Business plans...

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Representative clients and testimonials...